Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business
نویسندگان
چکیده
Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international marketing communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of crosscultural issues in international marketing communication and provides a framework for creating competitive advantage for firms engaged in international business from an anthropological perspective.
منابع مشابه
Key issues in cross-cultural business communication: Anthropological approaches to international business
Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skil...
متن کاملCommunication in international business-to-business marketing channels: Does culture matter?
As business-to-business marketing channels become more international in scope, communication in channels occurs among a more diverse set of channel participants from different national cultures. Do such cultural variations influence channel communications and if so, how? This study examines these questions in international business-to-business marketing channels comprised of channel members rep...
متن کاملMarketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market
Objective Art business takes place in an institutional context and is highly reliant on the cultural, political, and social content of a society. Because of a variety of reasons such as the profitability of art industry in foreign market, low academic marketing knowledge, the opposing ideas to art economy according to its players, the high rate of graduate students in art disciplines and the n...
متن کاملIdentifing Implementation Requirements of Massive Open Online Course in Payam Noor University from an Economic Perspective
The aim of present research was to identify Implementation requirements of Massive Open Online Course (MOOC) in Payam Noor University from an Economic perspective. The methodology used in this study was applied and the method of data collection was qualitative. The components used were based on the documentation and semi-structured interview tools. Inductive content analysis was used in three l...
متن کاملBusiness-to-Business Marketing: A Study on the Communication of Logistical Services in the Former Yugoslavia Nations
This paper focuses on business-to-business marketing communications of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. The paper presents three main research issues: 1) the most important communication tools in the business-to business markets; 2) the most important characteristics of logistical providers when communicating to business-to-business markets;...
متن کامل